Type Playground - Marisa Quiroz

While sketching ideas for a logo proposal, I stumbled upon the letter "A" which immediately caught my attention due to its resemblance to a character’s face with long wavy hair. I decided to explore this concept as I was intrigued by its potential and created an entire alphabet to see where it could lead. Although not all the letters worked well, the process of creative exploration was fun and allowed me to push the boundaries of my design thinking.

"Powerful Mamacitas" is a series of avatar illustrations created by Venezuelan artist Tammy Hadeed that celebrates the strength and power of female energy, with inspiration drawn from the vibrant culture of the Caribe. The project features bold and colorful visuals that explore the raw, unbridled energy of the female experience. Currently, I'm collaborating with her in creating accompanying letterings to complement her art. While I can’t share too much at this point, I'm excited to provide a sneak peek of the early stages of the work.

I had the idea to explore the 3D function in Illustrator, drawing inspiration from the Wayuu indigenous tribe patterns that my grandmother used to wear. I have always been fascinated by their vibrant colors and shapes, and I was drawn to do something inspired by them. This is the result of that exploration.

Inspiration