Taiyaki is an ice cream parlor chain located in Mexico, with more than 5 locations across the country. This place is known for its unique Taiyaki dessert, which is a fish-shaped waffle filled with homemade ice cream in various flavors.
I collaborated with the brand's copywriter on a social media campaign to boost engagement. I edited images, created illustrations, and designed infographics, using a pastel color palette for a soft, playful feel. We also included kawaii-style art to add fun and connect with consumers.