BRIEF
The goal of the product is to inspire the person wearing it to overcome any challenge and explore new adventures through sports, which lead to the guideline "overcome anything", creating a the base for the brand's concepto and name "OVA".
SOLUTION
The graphic identity needed to be dynamic and strong to accompany the brand name. Bright colors, contrasting black and white in a modern bold font were selected to bring that out.
As demonstrated in this project, you can see how I maintain consistency across all platforms. This is particularly important, especially given that we are managing three businesses.