BRIEF
In 2023, Movilnet rebranded with a new logo and visual elements to showcase its commitment to customer evolution after 30 years. This change underscores the need for a brand book to align all departments, ensuring consistent messaging and visual identity across platforms, while enhancing overall communications.
ROLE
My role involved crafting the overall layout and aesthetics of movilnet's brandbook to ensure a cohesive visual identity. I wrote and curated content that communicates the brand's values, mission, and visual guidelines. I created both print and digital versions of the brandbook.