Fértil

These are the social media posters to promote the the new stand-up comedy show by La Vero Gómez. "Fértil" tells the story of a woman over 40 who is trying to conceive. The show explores her life with her partner, the challenges of late motherhood, and the fight against social stereotypes.

PROJECT NAME

Fertil


ROLE

Art Direction, Graphic Design,

Photo editing


AGENCY

Goliiive

www.goliiive.com

MY ROLE

For the design of this poster, I wanted to create a compelling visual representation of the show’s themes. First, I edited editing a selection of photos to enhance their appeal and ensure they aligned with the essence of the "fertil". Various layouts were developed to explore different compositions, allowing us to choose the most effective arrangement for conveying the show's message.


In my role, I oversaw the art direction, carefully selecting an angelic image paired with an disgusted or angry facial expression. This choice was intentional, as it reflects the complex frustrations of societal expectations placed on women.